“Twilight”-themed blood drives, in conjunction with the release of “Eclipse,” the third “Twilight” movie
Thanks to local “Twilight” fans, Redlands Community Hospital more than doubled the amount of blood collected at their monthly drive Tuesday.
The hospital hosted the first of two “Twilight”-themed blood drives this month, in conjunction with the release of “Eclipse,” the third “Twilight” movie.
The hospital holds blood drives the first Tuesday of each month and collects 40 to 60 units of blood, CEO Jim Holmes said.
By 5 p.m. Tuesday, about 100 units had been donated, according to LifeStream nurse Susan Franklin.
“The nice thing about what `Twilight’ has done (is) it introduces a new generation to the thought of giving blood,” said Holmes, who stopped by the drive at the Weisser Pavilion Tuesday afternoon.
His 15-year-old daughter is a “Twilight” fan and wanted one of the black T-shirts, which read “I didn’t need to be BITTEN to give blood.”
“Since I’m a `Twilight’ fan I thought, OK, I can actually donate, and get the shirt, which I like,” said Crystal Banza, 20, of Redlands. She usually donates at Cal State San Bernardino, where she is a student. She could not make the “New Moon” blood drive at Krikorian Premiere Theatres in November, held in conjunction with the second “Twilight” movie’s release.
Friend and fellow Cal State student Idalia Flamenco said she came because Banza did, and to get a T-shirt, which has two red pricks on the left shoulder.
“It gets more people to donate blood and gets their attention,” said Flamenco, 24, who lives in Rialto.
“Twilight” fan Gina Pi a of Fontana gave blood for the first time Tuesday.
“I think they’ll get a bigger turnout because a lot of people are into `Twilight,’ ” she said.
Redlands Community Hospital marketing manager Nikyah Pfeiffer said she expected about 200 people, the rush coming when people got out of school and work. Donors were accepted until 7 p.m.
“I think we’ve seen a lot more younger people come in,” said Pfeiffer, who had the idea for the “Twilight”-themed blood drives.
Taran Lent, 20, said using “Twilight” to promote blood donation was a good strategy.
“I think it motivates people who are into it,” said Lent, a “Twilight” fan who works in Redlands Community Hospital’s food and nutrition department.
Lent said it was her first time donating at the hospital – she usually gives at the donor center in San Bernardino.
Franklin said the greatest current need is plasma from type AB donors. She said LifeStream sent more staff to Tuesday’s event than they usually do to the hospital’s drives. Twice as many cots were set up, she said.
“It serves both needs well – it gives us more donors and promotes the movie,” she said.
“Twilight” fan Allison Jure, who was not able to give blood because of her iron level, said she was inspired to start donating.
“I can’t wait to come back and do my part,” said Jure, 32, a Redlands resident. “It really shows how much they appreciate people coming out.”
Besides a T-shirt, donors received a free movie ticket to Krikorian, where the second blood drive will be held June 30, the day “Eclipse” is released.