Local store open late for ‘Twilight’ release
Somehow it seems appropriate that the latest vampire-related title by Stephenie Meyer should be available at the witching hour.
“We can begin selling the book at 12:01 a.m. (Saturday),” said Michelle Eichenberg, general manager at Borders in Naperville.
The bookstore, at 336 S. Route 59, will stay open late Friday night in anticipation of “The Short Second Life of Bree Tanner: An Eclipse Novella” by Meyer. The book is based on “Eclipse,” the third book in the best-selling “Twilight” saga, and tells the story of newborn vampire Bree Tanner.
“Everyone’s very excited about it,” Eichenberg said. “People that read Stephenie Meyer are excited to have anything by her. They basically devour anything.”
As part of the book release, Borders will be offering giveaways including bookmarks and “Twilight” “press passes” on lanyards, she said. The store will also raffle off a free book plate signed by Meyer.
To say the book is expected to be very successful is an understatement. It is the No. 1 pre-order on both Borders.com and BarnesandNoble.com. At Amazon.com, it’s No. 2 on the list of Hot New Releases in Books. It’s also hot at Naperville Public Library. As of Tuesday afternoon the library has 49 holds on nine copies of the book. There are five holds on five copies of the book on CD.
But don’t worry if you didn’t pre-order your copy.
“We will have plenty copies of the book available on Saturday,” said Mike Sheeman, store manager at Barnes & Noble, 47 E. Chicago Ave.
He couldn’t comment on the number of pre-orders the Naperville store has taken for the book.
“We’re expecting it to do really, really well,” Sheeman said.
Just like Barnes & Noble, Anderson’s Bookshop, 123 W. Jefferson Ave., is not planning any special events related to the release, said Candy Purdom, publicity/event coordinator for the store. While the store has taken some pre-orders, it’s not an overwhelming number.
“It’s not quite the same as with her ‘Twilight’ series, at least so far,” Purdom said.
Eichenberg said the store only stays open late for new releases that are expected to be best-sellers.
“We don’t do this kind of thing for anything that’s not going to be a major success,” Eichenberg said.
Part of the fun is seeing the excitement of the fans, she said.
“We have numerous customers that come in dressed in full vampire gear,” Eichenberg said. “The fans of the series are very excited and very connected to the series and want to be part of it.”